Creativity and imagination are important components when considering what message / product you are trying to send to a potential customer.
Well that's what a mate said! And I think he was right..
Usually when we work with a new customer, the first step is imagination. This is essentially a chance for our customer to share their ideas ... This in my opinion is the most important part to making the end goal a success. Understanding their needs and wants will be the foundation to how we need to move forward. Regardless of whether its a streetwear garment or a fire resistant product all areas of imagination must be explored and valued.
The jigsaw pieces that come from the discussions around imagination will ultimate ignite the creativity side to bring that product to life. We have a dedicated team that is passionate about these components, so much so that its not really a job but an adventure.