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A graphic designer is a professional within the graphic design and graphic arts industry who assembles together images, typography, or motion graphics to create a piece of design. A graphic designer creates the graphics primarily for published, printed or electronic media, such as brochures (sometimes) and advertising. They are also sometimes responsible for typesetting, illustration, user interfaces, and web design. A core responsibility of the designer's job is to present information in a way that is both accessible and memorable.
Graphic design relates heavily to corporate identity, the branding, and "persona" of a corporation. Branding originated in the late 1890s and not only did it emerge as corporate identity, but it also signified corporate quality. Many might recognize the process of "branding" a hot iron symbol or logo onto an animal's body to differentiate other cattle. Branding your business or any other type of asset that requires an identity does help one to be recognized in a commercialized industry. Exceptional graphic designers can easily create a brand that fits the company as well as define it through one simple logo.